SPRING 2015 CAMPAIGN

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BEHIND THE SCENES

East Lafayette Street x Trndsttrs & Murphy Boyz

ABOUT THE CAMPAIGN

For their Spring 2015 campaign, East Lafayette Street cast Wilhelmina models; brothers Esteban and Mikael collectively known as the TrndSttrs, along with brothers Sage and Justice known as the Murphy Boyz also Wilhelmina models.

 

We cast the Trndsttrs and Murphy Boyz again as we view them as interesting characters. Both sets of brothers are fearless when expressing themselves and exudes effortless unique personalities that brings every styled garment to life," says designer and founder O'Neal Wyche.

 

The campaign was shot in and around the center of Fort Greene in downtown Brooklyn New York by our favorite photographer David Dean. This cultural neighborhood was the perfect location along with great sunny skies and busy streets to capture these little gentlemen in their element.

HOLIDAY 2014 CAMPAIGN

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BEHIND THE SCENES

East Lafayette Street x Trndsttrs

ABOUT THE CAMPAIGN

For Holiday 2014, Wilhelmina models; brothers Josyah, Esteban, and Mikael collectively known as the TrndSttrs, along with brothers Sage and Justice known as the Murphy Boyz also Wilhelmina models star in East Lafayette Street's campaign.

 

"For us, it's all about using 'little men' we view as naturally stylish characters with unique personalities," says designer and founder O'Neal Wyche.

 

The theme for the collection "Château La Fayette" embracing the essences of a manor house of nobility.  Shot early morning in the heart of Chelsea NYC at Olde Good Things , photographer David Dean lensed the 'Super Soul Boys Club' in color. With the stores rare antique and architectural artifacts collectible from many late nineteenth century and pre-depression buildings, the location was a perfect fit.

 

Dean achieved exactly what we were after - playfully capturing real moments with real-life prop and new little beauty, Isis Frazier (below in emerald gown) without lighting.

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